When exploding possum numbers threatened our pristine New Zealand environment, we saw an opportunity to protect our flora and fauna and deliver beautiful garments in the process.

Nearly three decades on from knitting the first ever possum garment, our garment engineers and product development teams continue to push the boundaries of what is possible.

We are proud to make every Merinomink™ garment in our workrooms in Christchurch, New Zealand, the home and heart of our brand. We work closely with our suppliers to ensure everything we procure adheres to our exacting quality standards and our sustainability ethos. We wholeheartedly believe that luxury should not come at the expense of people or the planet, so we go above and beyond to treat those we work with and our environment, with the utmost care and respect.

Having firmly established a reputation for innovative design, luxurious quality and authentic provenance, Merinomink™ is sought after across the globe for its sustainable, timeless style.